Did you know that according to a 2022 study 98% of homebuyers use the Internet in their home search process and Real Estate related searches on Google have increased 254% in the past 4 years? Many of these buyers will fall in love with a home they find online, then present it to their agent to schedule a walkthrough and begin negotiations. The trend is clear: As with many industries, technology and the Internet are challenging the traditional Real Estate model. In order to ensure a “SOLD” sign goes up and you get the most money for your home in the least amount of time it is essential that your agent is properly equipped to pioneer this new landscape.

An effective marketing plan is not designed overnight, it takes years of experience and should be designed to draw all current home buyers at any given time. Cindee Cano + Michael Arshaid have created a carefully designed plan for all their clients looking to sell their homes. With an industry leading listing syndication plan, maximum exposure will ensure the most qualified and motivated buyer visit your home.

This is not to say that traditional methods of marketing your home are obsolete, or are given less priority by our team. On the contrary, traditional marketing methods are a concrete and essential part of our Comprehensive Marketing Strategy for your home. There is no substitute for our leading Ground & Print Strategy, which has been refined over the years and proven its self time and time again as a unique and effective means of marketing your home. Our Team’s Ground & Print campaign includes Just Listed Mailers, Custom High Gloss Flyers, Home Staging, Mega Open Houses, and much more.

But alas, we live in a world where these methods alone are no longer enough to ensure you get top dollar for your home in the least amount of time. As such, our Ground & Print strategy is given equal priority alongside our Digital Exposure campaign, and is specifically structured to go hand in hand with the online presence we create for your home.

Does your home need renovations before listing? Our team can help with our business partners made up of painters, handymen, flooring experts and more to ensure you place your best foot forward as you come to market, and most importantly, gain a return on your investment on the renovations you make. In most cases, a small investment could yield a huge return if done correctly and strategically. Our team can help guide you in the right direction.

Relocating Homebuyers worldwide are turning to the Internet to get instant access to thousands of properties in California, and this gives a new meaning to the term “Global is Local.” With the comprehensive online presence Our Team will establish for your home, eyes and hearts worldwide will find themselves falling in love and setting up a walk through before they even set foot on US soil.

As an associates of First Team Estates, the Cindee Cano and Michael Arshaid team are exclusive affiliate of Christie’s International Real Estate. Through combining our innovative Internet Marketing campaigns with the global reach of Christie’s International you are not only on the cutting edge of Digital Exposure, but are pairing yourself with the industry leader in the worldwide Real Estate Marketplace. A partnership with Christie’s International affords you global connections such as: Exposure to one million affluent buyers in 9 languages and 60 currencies in 200 countries, 950k+ annual visitors to our listing service at LuxuryPortfolio.com, featured listings on our affiliate site of LendingRE.com (which automatically posts to over 500 top Real Estate firms, and globally recognized brands such as HGTV’s Frontdoor.com), and so much more.

But don’t just take our word for it, have a look at the numbers to back it up: First Team Estates takes an overwhelming lead over the competition in 2013 with $272 billion in worldwide sales, a 36% increase over the next competitor. Along with this we represent twice as many Buyers as the next competitor, giving your home instant worldwide exposure to our clients before it even hits the market. When working with the Cindee Cano and Michael Arshaid team, First Team Estates, and Christie’s International you are teaming up with an unmatched global powerhouse that will bring maximum exposure to your home.